The Importance of MVT (Multivariate testing) in Marketing Campaigns
The quantitative results of multivariate testing are extremely useful to improve the performance of a marketing campaign. It helps turn a great design into a well performing campaign which delivers...
View ArticleEveryone can be a Designer
This recent video talks about how business people need to become designers. I feel strongly that design is part of my role as a digital project manager, and there are multitudes of opportunities to...
View ArticleBook Review: Linchpin: Are you indespensible? by Seth Godin
In the latest of Seth Godin’s books, Linchpin, he attempts to explain a new view on the world of work involving emotional labour, giving gifts, creating art and drawing maps. And it’s extremely...
View ArticleTo The Cloud – Is Microsoft Helping or Hindering Mainstream Understanding of...
Cloud computing has been around for a while now. With Microsoft’s “to the Cloud” advertising campaigns, its started a journey into the mainstream. I’m not sure people are getting the full understanding...
View ArticleNorth Kingdom Digital Monarchy – D&AD President’s Lecture at Institute of...
I recently had the chance to see North Kingdom as part of a D&AD Presidents Lecture in London. Hosted by Sanky from AllofUs, the event allowed two of North Kingdom to spread the word about their...
View ArticleCoke Brand Guidelines Snippet
Outside the Design Museum in London at the moment in the think tank is a bit about the history of Coke (Coca Cola, that is)… It’s a good look at some of the brand guidelines for Coke – although i’m...
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